Privacy and Cookie Policy

We’ve created this policy which covers how we…

  • Collect
  • Use
  • Disclose
  • Transfer
  • Store

… your data.


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1. Introduction and General Terms

West Devon Swords is committed to protecting your and your family’s personal information when you are using West Devon Swords services. We want our services to be safe and enjoyable environments for our audience. This Privacy and Cookies Policy relates to our use of any personal information we collect from you via the following online services:

  • any West Devon Swords website that links to this Privacy and Cookies Policy;
  • social media or official West Devon Swords content on other websites;
  • mobile device and TV Applications (“Apps”);

It also relates to our use of any personal information you provide to us by phone, SMS, email, in letters and other correspondence and in person.

In order to provide you with the full range of West Devon Swords services, we sometimes need to collect information about you.

This Privacy and Cookies Policy explains the following:

  • what information West Devon Swords may collect about you;
  • how West Devon Swords will use information we collect about you;
  • when West Devon Swords may use your details to contact you;
  • whether West Devon Swords will disclose your details to anyone else;
  • your choices regarding the personal information you provide to us;
  • the use of cookies on West Devon Swords websites and how you can reject cookies.

West Devon Swords is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all applicable laws concerning the protection of personal information, including the Data Protection Act 1998 (these laws are referred to collectively in this Privacy and Cookies Policy as the “data protection laws”).

No website can be completely secure; if you have any concerns that your West Devon Swords account could have been compromised e.g. someone could have discovered your password, please get in touch straight away.


West Devon Swords websites contain hyperlinks to websites owned and operated by third parties. These third party websites have their own privacy policies, and are also likely to use cookies, and we therefore urge you to review them. They will govern the use of personal information you submit when visiting these websites, which may also be collected by cookies. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

Please note that we do not accept responsibility for the privacy practices of such other websites and we recommend you read the privacy statements on entering other websites. This privacy policy applies only to information collected by our websites.

What is personal information?

When we refer to “personal information”, we mean information that can be used to identify you as an individual, including (but not limited to) a first and last name, a home address, an email address, telephone number or other contact information.

This may be collected online when you visit one of our websites, or on paper when you sign-up for, register for, or attend an West Devon Swords class, course or event. It also includes information submitted when making bookings, responding to competitions, promotions, offering reviews or comments, applying for work with West Devon Swords or entering into any other correspondence or enquiries.

It relates to our use of any personal information you provide to us by phone, SMS, email, in letters or other correspondence and in person.

This policy does not include personal information you may give directly to a third party (such as local authorities, sports bodies or companies) participating in an event organised by West Devon Swords, which is not then shared with us. You should request to see the privacy policy of any such third party if you are concerned about their use of your personal information.

In all other cases of joint ventures, the organisation responsible for data collection will be identified, with sign-posting to the relevant privacy policy.

When you visit our websites, we automatically collect information about your visits, such as browsing patterns and your location as given by your machine address. To do this, we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns, such as the number of visitors to the various parts of the site. Google Analytics is configured to anonymise visitor information in a way which does not identify anyone.

We also deploy cookies to your devices to help manage your browsing sessions and preferences. You can find more information on how cookies are used on this website in the Cookies Policy below.

Wherever we collect personally identifiable information in any medium, we will explain how and where we intend to use it.

How we use your personal information

We use personal information collected from you for the following purposes:

  • to respond to an enquiry made by you.
  • Tto improve your online experience and to personalise your visits.
  • to improve our services and those of our partners, suppliers and affiliates.
  • to notify you of special offers and promotions.
  • to process your bookings and any other transactions you make in person or via our website.
  • to send you information that we believe is of interest to you.

We do not sell or trade email lists with other organisations and businesses.

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2. Who are we?

Our online services

The website, and associated sites in the UK are run by West Devon Swords. Pages of West Devon Swords website (on the domain) are also made available to users outside the UK.

Other companies might feature West Devon Swords-branded services under partnership arrangements. Please make sure you always check the privacy policy of the websites you use so you know who runs the website and how they will use your data.

When we refer to “we” or “our” or “WDS” we are referring to West Devon Swords.


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3. What information will West Devon Swords collect about me?

When you participate in, access or sign up to any of West Devon Swords’ services, activities or online content, such as newsletters, competitions, live chats, message boards, web and mobile notifications, telephone or text West Devon Swords, vote, donate money to a  charity appeal, book tickets for an event or create an account using West Devon Swords’ online registration system we may receive personal information about you. This can consist of information such as your name, email address, postal address, telephone or mobile number, gender or date of birth, as well as information collected about your use of West Devon Swords services (such as what you read or watch online and items you have “added” when signed in to your West Devon Swords account).

Please note that sometimes we will require you to provide additional personal information, and sometimes sensitive personal information. When we do this we will provide further information about why we are collecting your information and how we will use it.

Where we provide personalised services, we may ask your permission to review third party data about you, for example, your Twitter or Facebook feeds, to get to know you better and to provide more effective personalisation. Some of our services enable you to sign-in via a third party service, such as Facebook. If you choose to sign-in via a third party app, you will be presented with a dialog box which will ask your permission to allow West Devon Swords to access your personal information (e.g. your full name, date of birth, email address and any other information you have made publicly accessible). Please note that any information that is not required by the particular service you have opted to use will not be retained by West Devon Swords.

West Devon Swords collects information about how you use our content online, and the device(s) you use to access the services. This includes collecting unique online identifiers such as IP addresses, which are numbers that can uniquely identify a specific computer or other network device on the internet. For more information, please see section 15 of this policy, on West Devon Swords’ use of cookies and similar technologies, and section 17, on information collected by West Devon Swords when you use apps on your TV or mobile device.


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4. How will West Devon Swords use the information it collects about me?

West Devon Swords will use your personal information for a number of purposes including the following:

  • to provide our services, activities or online content, to provide you with information about them and to deal with your requests and enquiries;
  • to provide you with the most user-friendly online navigation experience;
  • for “service administration purposes”, which means that West Devon Swords may contact you for reasons related to the service, activity or online content you have signed up for, as set out in section 5 below (e.g. to provide you with password reminders, to notify you that a particular service, activity or online content has been suspended for maintenance, to notify you of updates to our Privacy and Cookies Policy or Terms of Use, to let you know if your West Devon Swords account has become dormant and to ask if you would like to use it again before we close it);
  • where we provide personalised services, we may analyse the information you supply, as well as your activity on our (and other) services, so that we can offer a more relevant, tailored service. For instance, we could use your viewing history to provide personalised recommendations or. If you are signed-in or subscribed to email newsletters, you will receive a personalised service. If you don’t want to receive these services you can unsubscribe from email newsletters, or disable personalisation.
  • we may also show you relevant advertising on third party sites, as set out in section 7;
  • to contact you about a submission you have made, including any content you provide. For additional information, please see the Terms of Use.
  • to use IP addresses and device identifiers to identify the location of users, to block disruptive use, to establish the number of visits from different countries, and to determine whether you are accessing the services from the UK or not.
  • for analysis and research purposes so that we may improve the services offered by West Devon Swords;
  • we may also use and disclose information in aggregate (so that no individuals are identified) for marketing and strategic development purposes.

Where West Devon Swords proposes using your personal information for any other uses we will ensure that we notify you first. Please see section 18 below for details.

We do not collect information with a view to selling it to unconnected third parties.

Booking and ticketing

When you make any bookings for classes, courses or events, purchase any tickets, merchandise, membership or gift vouchers in person or online, we will collect your name, address, email and contact number as appropriate to supply you with the specific items. This information will be stored in our back office system. We do not share your personal details with any other organisation without your consent.


We will keep your information within West Devon Swords except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies, including for child protection reasons) or as described elsewhere in this policy.

Where we may wish to share your information with third parties such as sports governing bodies, local sports partnerships, local authorities, we will request consent with the parties explicitly named.


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5. Your West Devon Swords Account

Forthcoming services may allow you to login to West Devon Swords website. These services may be run by West Devon Swords or by third party partners. We will only share such information as we need to in order to provide the service you are using – we will never routinely share all of the data we each hold about you.

You might be asked to use your West Devon Swords or social media accounts on other West Devon Swords services to enable you to sign in and seamlessly enjoy West Devon Swords services.

To enable this functionality, some information needs to be shared between West Devon Swords and partners that are providing you with a service.

Your West Devon Swords account will always be covered by the policies of this website. But, please be aware that additional policies may apply if your West Devon Swords account is linked to another account.

We do not share your web account information with third parties. We do not currently link your account to any other online services.

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6. When will West Devon Swords contact me?

West Devon Swords may contact you:

  • in relation to any service, activity or online content you have signed up for in order to ensure that West Devon Swords can deliver the services to you, e.g. to verify your email when you sign up for a West Devon Swords account, or to help you reset your password or to check if you still want to use the service (if your account is dormant);
  • in relation to any correspondence we receive from you or any comment or complaint you make about West Devon Swords products or services;
  • in relation to any personalised services you are using;
  • in relation to any contribution you have submitted to West Devon Swords, e.g. on West Devon Swords message boards or via text or voicemail message;
  • to invite you to participate in surveys about West Devon Swords services (participation is always voluntary);
  • to update you on any material changes to West Devon Swords’ policies and practices; and
  • for marketing purposes, as set out in section 7.

Local pages will give you detailed information about how West Devon Swords will contact you in relation to specific services, activities or online content.

We will never contact you to ask for your West Devon Swords account password, or other login information. Please be cautious if you receive any emails or calls from people asking for this information and claiming to be from West Devon Swords.


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7. Will I be contacted for marketing purposes?

West Devon Swords will only send you marketing emails or contact you on online platforms where you have agreed to this. We may personalise the message content based upon any information you have provided to us and your use of our online platforms.


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8. Will West Devon Swords share my personal information with anyone else?

We will keep your information within West Devon Swords except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies, including for child protection reasons) or as described in this section and section 9.

Generally, we will use your information within West Devon Swords and will only share it outside West Devon Swords where you have requested it or given your consent. Sometimes West Devon Swords uses third parties to process your information on our behalf, for example to provide services or analysis. West Devon Swords requires these third parties to comply strictly with its instructions and West Devon Swords requires that they do not use your personal information for their own business purposes, unless you have explicitly consented to the use of your personal information in this way.


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9. Offensive or inappropriate content on West Devon Swords websites

If you post or send offensive, inappropriate or objectionable content anywhere on or to West Devon Swords websites or otherwise engage in any disruptive behaviour on any West Devon Swords service, West Devon Swords may use your personal information to stop such behaviour.

Where West Devon Swords reasonably believes that you are or may be in breach of any applicable laws (e.g. because content you have posted may be defamatory), West Devon Swords may use your personal information to inform relevant third parties such as your employer, school email/internet provider or law enforcement agencies about the content and your behaviour.


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10. What if I am a user aged under 18?

If you are aged 18 or under, please get your parent/guardian’s permission before you provide any personal information to West Devon Swords.

If you are under 18 and want to register for a West Devon Swords account then you will need to provide your date of birth to make sure you can use the parts of our online services that are meant for you and for younger visitors. If you are under 13 then we will need consent from your parent/guardian before you can use some of our services.

Special Note For Parents Concerning Privacy

West Devon Swords makes a special effort to encourage children to consult with their parents before disclosing personal information via our website. However, it is ultimately the responsibility of parents to supervise their children’s online activities and should consider using parental control tools available from online services and software manufacturers that help provide a child-friendly online environment. These tools can also prevent children from disclosing their name, address and other personal information online without parental permission. West Devon Swords shall use its reasonable endeavours, whenever possible, to ensure that personal information about or obtained from a child will not be used for commercial or trade purposes without the prior written consent of their parent or legal guardian.


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11. How long will West Devon Swords keep my information?

We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract or agreement you hold with West Devon Swords. If you delete your West Devon Swords account then your personal information is deleted immediately, and the remaining information is anonymised for analytical purposes. For further information about deleting your West Devon Swords account, please see section 12 below.

Where you contribute content together with your personal information (User Generated Content or UGC) please refer to our Terms of Use for further information about how long we may store such material.

If you have not used your West Devon Swords account within two years then your account may be classed as dormant or may even have been deleted in line with our privacy policy. We will email to remind you before deletion so please check your inbox regularly to see if we have sent you any emails about this.


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12. Can I delete my data?

You can always delete your West Devon Swords account and request that we delete any personal information about you that is not required under UK data retention legislation.

As explained in section 11 above, deleting your West Devon Swords account will erase any personal information in your account that we have about you and it will mean any data we hold about how you have used West Devon Swords will be made anonymous.

Deleting your West Devon Swords account will not delete the data you shared with West Devon Swords for reasons that are not connected with your West Devon Swords account.


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13. Can I find out what personal information West Devon Swords holds about me?

Under the Data Protection Act you have the right to request a copy of the personal information West Devon Swords holds about you and to have any inaccuracies corrected. There is no charge for this service, however we will need proof of identity in the form of two approved items of identification which can be:

  • Passport
  • Driving licence
  • Birth certificate
  • Utility bill (from last 3 months)
  • Current vehicle registration document
  • Bank statement (from last 3 months)
  • Rent book (from last 3 months).

Your rights to privacy

If you have any queries or requests at any time concerning your personal information held by us or our practices in this regard, please write to us at enquire via the website at:

If at any time you would like us to stop using your personal information, please contact us via the website.

Under the legal ‘right to be forgotten’ you may request that we remove your personal information from any publicly accessible media; you may do this using the addresses given above.

If you believe that any information we hold about you is incorrect or incomplete, you should write without delay to us at the address above. Any information that is found to be incorrect will be promptly corrected.

No website can be guaranteed to be completely secure; if you have any concerns that your personal information held by West Devon Swords could have been compromised, please get in touch immediately.

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14. What if I am accessing West Devon Swords websites outside the UK?

The West Devon Swords website is published in the UK by West Devon Swords as All personal information submitted by users outside the UK will be processed in accordance with this Privacy and Cookies Policy (and any local terms that apply to certain areas of the site). Where there is a conflict, the local terms will apply.

International Data Transfers

The use of a website to collect and process personal information will involve the transmission of data internationally (currently via MailChimp or DropBox). Please note that the information you enter may be transferred outside the European Economic Area for the purposes of processing. Any transfer of personal information outside of the European Economic Area shall be done in circumstances ensuring that the information is processed only in accordance with this privacy policy. By disclosing your personal information to us you consent to this transfer.

Our list-management and marketing provider is the third party service MailChimp, which has updated it’s Data Processing Agreements to comply with GDPR. You can find MailChimp’s privacy and cookie policies on it’s website.


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15. Web browser cookies

a) What is a Cookie?

A cookie is a small text file that can be placed on your Internet-enabled device. A cookie will typically contain the name of the domain from which the cookie has come, the expiry period of the cookie, and a unique identifying string. Each website can send its own cookie to your web browser if your browser’s preferences allow it. Many websites do this whenever a user visits their website in order to track online traffic flows. Similar technologies are also often used within emails to understand whether the email has been read or if any links have been clicked. If you continue without changing your settings, we will assume that you are happy to receive all cookies on West Devon Swords website. However, you can change your cookie settings at any time by changing settings in your browser.

On West Devon Swords websites, cookies record information about your online preferences and allow us to tailor our websites to your interests.

During the course of any visit to a West Devon Swords website, the pages you see, along with a cookie, are downloaded to your device. Many websites do this, because cookies enable website publishers to do useful things like find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

b) How long are cookies stored for?

Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.


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c) How does West Devon Swords use cookies?

Information supplied by cookies can help us to provide you with a better user experience. It also helps us recognise when you are signed in to your West Devon Swords account and to provide a more personalised experience. For example, highlighting relevant posts or pages based on previous visits. Certain areas of West Devon Swords websites may use cookies for a specific reason – for example, to effectively secure our shopping cart and payment process on your device.

Our cookies cannot be used by themselves to identify you. You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our website if cookies are disabled. You may disable cookies through your browser by following the instructions found at:

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d) Third party cookies in embedded content on West Devon Swords pages

Please note that during your visits to West Devon Swords websites you may notice some cookies that are not related to West Devon Swords or our partners.

To support our content, we sometimes embed content from social media and other third party websites. These may include YouTube, Twitter, Facebook, SoundCloud, Vine, Instagram, Pinterest and Flickr. As a result, when you visit a page containing such content, you may be presented with cookies from these websites and these third party cookies may track your use of West Devon Swords website. West Devon Swords does not control the dissemination of these cookies and you should check the relevant third party’s website for more information. If you continue without changing your settings, we will assume that you are happy to receive all cookies on West Devon Swords website.

You can find more information about cookies at and

Where West Devon Swords embeds content from social media and other third party websites, some websites may use Google Analytics to collect data about user behaviour for their own purposes. West Devon Swords does not control this. For more information, see the Google webpage “How Google uses data when you use our partners’ sites or apps”.


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e) West Devon Swords cookies and how to reject cookies

Full information about how to control what cookies are set on your device through West Devon Swords website, can be found on Using cookies .

It is important to note that if you change your settings and block certain cookies, you will not be able to take full advantage of some features of West Devon Swords services, and we might not be able to provide some features you have previously chosen to receive.


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f) Other information collected from web browsers

Your web browser may also provide West Devon Swords with information about your device, such as an IP address and details about the browser that you are using. Where requesting local news or weather, it may be possible for you to choose to provide West Devon Swords with access to your device’s location through the web-browser. We use information provided by your browser or by the link that you have clicked to understand the webpage that directed you to West Devon Swords Online and this may be captured by performance cookies.

If you have any concerns about the way that we use cookies or respect your settings, then please contact us at


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16. Do Not Track (DNT) browser setting

DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies. This website does not currently respond to DNT requests.


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17. Apps, Devices and TVs

When you download or use apps on your mobile device or TV to access West Devon Swords services, information may be accessed from or stored to your device. Most often this is used in a similar way to a web browser cookie, such as by enabling the app to ‘remember’ you or provide you with the content you have requested.

Your web browser or device may also provide West Devon Swords with information about your device, such as a device identifier or IP address. Device identifiers may be collected automatically, such as the device ID, IP address, MAC address, IMEI number and app ID (a unique identifier relating to the particular copy of the app you are running).

If you have any concerns about the information which might be accessed from or stored on your device by West Devon Swords, you may wish to only access West Devon Swords content through a web browser and review your web browser settings. Visit Using West Devon Swords (“How can I stop my internet browser tracking my info?”) for more information.


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18. Changes to West Devon Swords’ Privacy and Cookies Policy

We reserve the right to make changes to our privacy policy at any time without notice and will notify you of the changes using the contact information that you provide, with the opportunity for you to update your consents to our use of your personal information.

We keep our privacy notice under regular review. This privacy notice was last updated on 25 May 2018.

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19. Other West Devon Swords Operations

Some areas, such as West Devon Swords charity appeals have their own privacy and cookies policies which you should also read before submitting your personal information.


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20. Contacting West Devon Swords about this Privacy and Cookies Policy

If you any questions or comments about this Privacy and Cookies Policy please contact:


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